Case Study, Kodak

showcase psychoanalyze REPORT 1 Case Study On Kodak, What Went Wrong? Patricia A. Webster Oklahoma Wesleyan University CASE demand REPORT 2 Introduction This case lead volitioning analyze what areas of failure caused Eastman Kodak to persist in to possess continued under exertion and misalignment within the bon tons operations. there were four serious counts of corporate failure on the park of Kodaks strategic grooming and finis making.The analysis will review these failures, recommendations for change will be discussed, and clear explanations as to why the improper decisions lead to the failure for growth will be reviewed. A conclusion will discuss how Kodak has man senesced to break through despite the bad corporate decisions and how the company mustiness reconsider the majority of the recent strategic choices they stir made. Strategic Analysis George Eastman founded Eastman Kodak Company in 1880. inwardly four years Kodak had become a phratry name after he replac ed glass photographic plates with a roll of film.His decision regarding the companys philosophy was to focus on theatrical role. He stated, postcode is more in-chief(postnominal) than the value of your name and the quality it stands for. By 1963, color prints surfaced by this company. By 1981 they launched new-fangled product lines including cameras, graphical arts, and medical imaging. Their top sales tripled to $10,000,000,000 at that time. Kodaks performance today is in trouble, sales are drastically falling, the companys profit margin had declined to a staggering 3% in 2005.The chairman of the shareholders stepped scratch off that year conceding a disappointing performance all-around. Due to declining economic environment in this rural the company continues to fall. Several corporate failures get hold of contributed to the scroll downward. The connection between logic and creativity was non present. They failed to jump on board with the digital age and technology at th e graduation exercise of its era. Next was the escape of strategy between revolution and CASE involve REPORT 3 evolution and the strategy it called for.Kodak did non realize the importance of the strategic planning indispensable to move ahead and attack the changes the company needed. Kodak could have addressed the change by evolutionary inwardness by slowly adapting business strategy incrementally since the beginning of the digital age in the 1980s, but they did not and this lead to great demise of the company. Also authorised was the lack of marketing and resource strategic planning. The leaders should have addressed the multiple levels of relationships between resources and practices that know within a business.Finally and one of the most important factors was the lack of focus on the competition. Very trivial strategic planning was performed in regards to the competition of different technologic corporations. Solutions, Recommendations, Conclusion Despite continually r eports of poor fiscal forecast, Kodak has managed to keep afloat by handing on to the traditional razor-blade model of analogue technology. The companys CEO, George fisher cat recognized the validity of the digital world. So the company needs to grow on that new insight.Marketing will need to broaden their horizons, even crossing oceans and chess opening new ventures in the Eastern markets and beyond. Kodak should take good of the disparate demands of consumers around the world. Strategic review and planning should involve knowledge of their competitors. Knowledge is power, Kodaks great insight and understanding of other corporations such as their own will lead to more raise strategy and planning for its future. The key now is to conformation a global strategy that can continue to exploit both the older and new generations. CASE STUDY REPORT 4References Brickley, J. , Smith, C. & Zimmerman, J. (2009). Managerial Economics and organisational Architecture. (5th Ed. ). Boston, MA McGraw Hill Irwin. Hamel, G. (1990). The core competence of the corporation, Harvard business concern Review. May- June, pp. 79-91. Kodak, 1985. Annual Report, Eastman Kodak Senge, P. (1990). The Fifth Discipline The Art and practise of the Learning Organization. New York, NY. Currency Publishing. Wit, B. & Meyer, R. (2004). Strategy Process, Content, Context. Chicago, IL. Thompson Learning.